bdb productions is an entertainment company focusing on live theatrical productions
Betsy Bernstein – Founder and president of bdb productions, Betsy has spent over 25 years in the theatre business, where she has worked on some of the most iconic shows in Broadway history, including CHICAGO and WICKED. She is currently a Producing Partner on the Broadway musical WAITRESS and last season’s Off-Broadway critically acclaimed play SMALL MOUTH SOUNDS, which will be touring around the country beginning fall of 2017. Betsy has enjoyed varied roles throughout her career, including producing, marketing, casting, creative development, booking and touring. Most recently, Betsy focused on marketing as founder and principal of bdb marketing, a boutique entertainment and lifestyle marketing consulting firm, which provided innovative strategies and creative thinking to help clients reach their goals. Her clients included major Broadway productions such as WICKED, IF/THEN and ANNIE, as well as restaurant and retail clients like The Fireman Hospitality Group and Catchware. Prior to founding bdb marketing, Betsy was the Director of Casting and Creative Development at National Artists Management where she oversaw the casting and creative development of Broadway shows, including CHICAGO, ANNIE GET YOUR GUN and GREASE. As the Director of Programming at Pace Theatrical Company (currently known as Broadway Across America), Betsy was responsible for programming all Broadway Show series engagements in over 25 markets nationwide, and as the Director of the National Touring Theatre Council at the Broadway League, she developed marketing concepts, promotions and events for industry leaders from across the country.
Betsy is a graduate of the University of Pennsylvania and currently lives in Summit, NJ with her husband and two children. She is a member of the Broadway League, The Junior League and an Emeritus Member of the Board of Trustees of Newark Academy. Betsy has been a guest speaker for many organizations including The Commercial Theatre Institute, The University of Pennsylvania, and The Fortnightly Club.
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